Samsung 55 Inch The Frame TV, LS03HE, 4K, QLED Glare Free, HDR 10+, Motion Xcelerator 144Hz, Art Mode, Modern Frame Design with Built-in Solution, Smart TV, QA55LS03HEUXZN (2026 - UAE Version) QA55LS03HEUXZN black

Highlights

• SAMSUNG VISION AI COMPANION: Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease — making discovery faster, simpler and uniquely yours.
• MODERN FRAME DESIGN WITH BUILT-IN SOLUTION: Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, The Frame’s presence is elevated even further — creating a refined, flush look that enhances a calm, minimalist aesthetic.
• ART MODE: When powered off, The Frame switches into Art Mode, turning your screen into a window to the world's finest art. Enjoy a curated collection of over 370+ free pieces and more from renowned exhibitions in the comfort of your own home.
• GLARE FREE WITH QLED: The Frame’s Glare Free with QLED display reduces reflections while keeping brightness and color consistent. Delivering stunning picture quality and lifelike art presentation, it ensures every visual detail is preserved and displayed for you to admire.
• CUSTOMIZABLE FRAME: The Frame’s customizable bezels are designed to give your TV the look of a true picture frame. Being magnetic, they can be snapped on in seconds and help you easily personalize your TV. Choose from a selection for the set that matches your interior.