Free & Easy Returns
Best Deals
Free & Easy ReturnsBest Deals
Pay 3 monthly payments of EGP 48.33.
| Book Description | The book "Marketing Through Your Customer Relationship" is a practical guide that explains how companies and individuals can build strong marketing strategies based on trust, loyalty, and continuous communication with customers, rather than relying solely on direct sales or traditional advertising campaigns. It takes the reader on a journey to understand that the customer is not just a number or a transaction, but a long-term partner in an organization's success. The book addresses customer relationship management (CRM) techniques and the importance of collecting and analyzing customer data to understand their needs and anticipate future desires. It also focuses on how to provide real added value to customers through superior service and a unique experience that builds an emotional connection beyond the product. The book also explains the role of modern technologies such as digital platforms, social media, and customer management systems in strengthening this relationship, in addition to presenting real-life examples of brands that have succeeded in gaining customer loyalty through continuous attention and intelligent service customization. In short, the book provides a roadmap for building marketing based on human relationships first, considering that the strength of any organization lies in its loyal customers who return repeatedly and share their positive experiences with others. |
