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| Publisher | Wharton Digital Press |
| Author | Peter Fader, Sarah E. Toms |
| Language | English |
| Publication Date | 30 Oct 2018 |
| ISBN 13 | 9781613630907 |
| Book Format | Paperback |
| Book Subtitle | Implement A Winning Strategy Driven By Customer Lifetime Value |
| Number of Pages | 136 |
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