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Want the London look? This Rimmel London mascara is an essential makeup tool that every girl should add to her makeup collection. Give your lashes definition, length and curl that lasts! It makes a great little present for your BFF or sister. And coud be a super surprise gift for a girlfriend or even your mum and grandma: let them add this lengthening mascara to their beauty cosmetics kit! Rimmel London is an inner confidence that how we look is always cool and irreverent but never predictable or static. Rimmel is not perfection or intimidating. It is like London: young and urban, eclectic and edgy. It is expression with no rules, it is real, it is accessible. Live the London look.