Directly from the brand,
"At Sony, our mission is to be a company that inspires and fulfills your curiosity. Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can."
No other consumer electronics company today is as steeped in history and innovation as Sony. Sony’s humble beginning started in Japan in 1946 from the sheer determination and hard work of two bright and enterprising young men. Both Masaru Ibuka and Akio Morita joined hands in making their dream of a successful global company a reality.
Sony's Purpose & Values
Fill the world with emotion, creativity and technology.