Shop Advanced Customer Analytics: Targeting, Valuing, Segmenting And Loyalty Techniques Paperback online in Dubai, Abu Dhabi and all UAE
imageGalleryImg

Advanced Customer Analytics: Targeting, Valuing, Segmenting And Loyalty Techniques Paperback

Was:AED 158.45

Now:AED 157.65(Inclusive of VAT + FREE delivery)

Saving:AED 0.80

Quantity
1

Enjoy hassle free returns with this offer.

  • Trusted ShippingFree shipping when you spend 1 AED and above
  • Easy ReturnsFree returns on eligible items so you can shop with ease
  • Secure ShoppingYour data is always protected

Specifications

AuthorMike Grigsby
LanguageEnglish
PublisherKogan Page Ltd
Publication Date28/Oct/16
Book DescriptionAdvanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.
About the AuthorMike Grigsby has been involved in marketing science for more than 25 years. He was marketing research director at Millward Brown and has held leadership positions at Hewlett-Packard and the Gap. With a wealth of experience at the forefront of marketing science and analytics, he now heads up the strategic retail analysis practice at Targetbase. Mike is also known for academic work, having written articles for academic and trade journals and taught at graduate and undergraduate levels. He is a regular speaker at trade conventions and seminars.
Number of Pages264
productboxImg_v1562315344/N27506203A_1

Advanced Customer Analytics: Targeting, Valuing, Segmenting And Loyalty Techniques Paperback

Added to cart

Cart Total

AED 0.00