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    About the AuthorAdrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.
    Author 1Adrian Ryans
    Edition Number1
    Editorial Review"...what this book does very well is to act as a checklist of how to gain a significant and meaningful understanding." (Admap, June 2009)
    Number of Pages272
    Publication Date23/03/2009