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|About the Author||Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program. Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.|
|Author 1||Shaun Smith|
|Author 2||Andy Milligan|
|Editorial Review||"The best way to create a WOW experience for customers is to first create a WOW experience for employees. This book can inspire both." - Tony Hsieh, CEO of Zappos and author of Delivering Happiness "Smith and Milligan have written a masterful blueprint for success using a combination of courageous examples coupled with powerful insights. A must read." - Chip R. Bell, co-author of Take Their Breath Away "This book sets a new direction for customer experience. The brands featured are thinking big about changing the landscape of their industries by creating dramatically different customer experiences." -Bernd Schmitt, CEO of The EX Group and author of Customer Experience Management (2003) and Big Think Strategy (2007)|
|Number of Pages||336|