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About the AuthorShaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program. Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.
Author 1Shaun Smith
Author 2Andy Milligan
Editorial Review"The best way to create a WOW experience for customers is to first create a WOW experience for employees. This book can inspire both." - Tony Hsieh, CEO of Zappos and author of Delivering Happiness "Smith and Milligan have written a masterful blueprint for success using a combination of courageous examples coupled with powerful insights. A must read." - Chip R. Bell, co-author of Take Their Breath Away "This book sets a new direction for customer experience. The brands featured are thinking big about changing the landscape of their industries by creating dramatically different customer experiences." -Bernd Schmitt, CEO of The EX Group and author of Customer Experience Management (2003) and Big Think Strategy (2007)
Number of Pages336
Publication Date15/05/2011