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Brand For Talent: Eight Essentials to Make Your Talent as Famous as Your Brand - Paperback

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Specifications

AuthorMark Schumann
LanguageEnglish
PublisherWiley
Author 2Libby Sartain
Book DescriptionSchumann take a close look at how businesses around the world can put their employer brands to work to successfully confront specific (and serious) talent challenges: from recruitment and retention, to reward and motivate employees, to apply the precision of market segmentation to the broad challenges of finding and keeping talent. This book address how the strategic use of an employer brand -- as built from the direction in Brand from the Inside -- can be the most effective way to address key talent challenges by bringing the branding insight of marketers to the challenges of talent.
About the AuthorMark Schumann is a principal and communication consultant at Towers Perrin, with a focus on organizational and human resource communications. He has also been Manager of Employee Communications for Frontier Airlines. He has also won 10 awards of excellence in employee communications from Business Insurance Magazine. Libby Sartain was most recently Senior VP of Human Resources and Chief People at Yahoo!, Inc. She also played a key role in developing an employment brand strategy which helped double employee growth in six years and fostered the company reputation as a leading employer of choice. She also served as chairman of the Society for Human Resource Management (SHRM) in 2001.
Number of Pages272
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Brand For Talent: Eight Essentials to Make Your Talent as Famous as Your Brand - Paperback

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