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AuthorJay Conrad Levinson
PublisherHoughton Mifflin
Publication Date5-Jun-2007
Book DescriptionBased on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
About the AuthorJay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Number of Pages368

Guerrilla Marketing Paperback

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