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Influence - Paperback Rev. Ed., 1St Collins Business Essentials Ed Edition

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About the AuthorRobert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
Author 1Robert B., PhD Cialdini
FormatPaperback
Edition NumberRev. Ed., 1St Collins Business Essentials Ed Edition
Editorial ReviewFor markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research) Influence should be required reading for all business majors. (Journal of Retailing) This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine) The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
LanguageEnglish
Number of Pages336
Publication Date01/02/2007
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Influence - Paperback Rev. Ed., 1St Collins Business Essentials Ed Edition

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