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Inside Coca-Cola - Hardcover 1

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Specifications

AuthorNeville Isdell
LanguageEnglish
Edition Number1
PublisherPan Macmillan-St. Martin's Press
Publication Date13/10/2011
Editorial Review"For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." Financial Times "Inside Coca-Cola is a rich resource for understanding key lessons on managing a global company, people's behavior towards brands, companies' responsibilities towards society and leadership." Hindustan Times <DIV>"Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." --Publishers Weekly (starred review)</DIV>
About the Author<DIV><DIV>NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola Co. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. DAVID BEASLEY is a writer based in Atlanta.</DIV></DIV>
Number of Pages320
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Inside Coca-Cola - Hardcover 1

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