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Invisible Influence The Hidden Forces That Shape Behaviour - Paperback

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Highlights

  • Superior quality paperback binding
  • Book based on invisible influence
  • Extremely enjoyable to read

Specifications

AuthorJonah Berger
LanguageEnglish
PublisherSimon & Schuster Ltd
Publication Date14/06/2016
Book DescriptionIf you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it’s wrong.
Editorial ReviewWith great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior.
About the AuthorJonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
Number of Pages272
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Invisible Influence The Hidden Forces That Shape Behaviour - Paperback

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