M-Commerce - Paperback
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|About the Author||Paul Skeldon is an the editor of M Retailing a mobile commerce dedicated site and a m-commerce industry expert regularly cited in the press. Paul is an experienced journalist specialising in technology and global communications.|
|Author 1||Paul Skeldon|
|Book Description||Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.|
|Number of Pages||300|