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M-Commerce - Paperback

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    About the AuthorPaul Skeldon is an the editor of M Retailing a mobile commerce dedicated site and a m-commerce industry expert regularly cited in the press. Paul is an experienced journalist specialising in technology and global communications.
    Author 1Paul Skeldon
    Book DescriptionMobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.
    FormatPaperback
    LanguageEnglish
    Number of Pages300
    Publication Date19/10/2011
    PublisherCrimson publishing