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Micromarketing - Hardcover 1

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Specifications

AuthorGreg Verdino
LanguageEnglish
Edition Number1
PublisherMcGraw-Hill
Publication Date9/8/2010
Editorial Review“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass―and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” ―SETH GODIN, author of Linchpin “Micromarketing is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” ―DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing & PR “Makes the case for the death of mass marketing in a compelling way.” ― AL RIES, coauthor of War in the Boardroom
About the AuthorGreg Verdino is vice president of strategy and solutions at Powered, Inc., a full-service social media agency. He has 20 years of experience in marketing and related fields and has advised such clients as American Airlines, American Express, Coca-Cola, Ford, and Panasonic. Verdino has been profiled in and quoted by many business and news media, including Advertising Age, Adweek, Forbes, The New York Times, and The Wall Street Journal. He lives in Huntington, NY.
Number of Pages288
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