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Mindless Eating: Why We Eat More Than We Think Paperback

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    About the AuthorBrian Wansink, Ph.D. is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He specialises in nutrition and marketing, and is the author of three previous books on the subject. He lives in New York, USA with his family. Author residence: New York, USA
    Author 1Brian Wansink
    Book DescriptionEvery day, we each make around 200 decisions about eating. But studies have shown that 90% of these decisions are made without any conscious choice. Dr Brian Wansink lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives. Dr Wansink's revelations include: * Food mistakes we all make in restaurants, supermarkets and at home * How we are manipulated by brand, appearance and parental habits more than price and our choices * Our emotional relationship with food and how we can overcome it to revitalise our diets. Forget calorie counting and starving yourself and learn the truth about why we overeat in this fascinating, innovative guide. Mindless Eating has become a breakout hit from the diet and fitness field and this fantastic new package will bring it to a new audience.
    Editorial ReviewMindless Eating has become the biggest diet hit of the year. Grazia Magazine The key to weight loss is eating less - this book may make it easier to do. Essential preparation for a bikini beach holiday! -- Claire Nasir Now magazine Has radically changed how I think about food...more effective than any diet I've tried. -- Olivia Falcon Beauty Editor, Tatler The most fascinating book about weight I've read for ages. Perfect for intelligent dieters who want to make their own rules. -- Brigid Moss, Health Editor, Red Magazine The new plan that promises a pain-free way to shift the pounds. Daily Mail We need to think more about what we eat - but not go on a diet...Wansink's book is full of handy tips...Wansink has a refreshing take on the idea of cutting down, of portion control, mindful eating - dieting with no dodgy shake in sight. Daily Telegraph I'd be surprised if anyone could read this book and not be shamed into breaking old habits and making changes that will have long-lasting results. -- Jeff Archer Women's Fitness Enlightening Woman & Home The diet book of last year [2009]. -- Olivia Gordon allaboutyou.com With case studies and anecdotes this book could help cut 300 calories that mindless eating adds to our everyday diets. Easy Living Magazine Brilliant tips and real 'light-bulb' moments throughout. The Sun Think yourself thin...Food scientist tells why we need to use our brains before opening our mouths. Daily Record
    ISBN-101848502524
    ISBN-139781848502529
    LanguageEnglish
    Number of Pages288
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    Mindless Eating: Why We Eat More Than We Think Paperback

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