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AuthorPrashant Chaudhary
PublisherSage Publications India Pvt Ltd
Publication Date17 Jan 2019
Book DescriptionRetail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe.Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing.
About the AuthorPrashant Chaudhary is currently working with Sinhgad Institute of Management & Computer Application (SIMCA), Pune as Assistant Professor, imparting quality education in the field of business and management. Prior to this stint, he has worked with several MNCs at different positions and capacities. The companies are Vedanta Group's Sterlite Copper (I) Ltd, Kansai Nerolac Paints Ltd, Dubai-based Landmark Group's Lifestyle International Pvt. Ltd, and Hafele India Pvt. Ltd. He comes with a good experience in retail industry through his work experience with one of the leading department store chain, Lifestyle International. Lifestyle International is the retail wing of Dubai-based conglomerate, Landmark Group. With this, he brings a rich experience with the retail sector and has leveraged that experience for enhancement and enrichment of the content of this text, with a pragmatic approach.As mentioned earlier, author has a good experience in academics as well, which he has leveraged to strengthen the
Number of Pages456

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