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The Essential Advantage - Hardcover

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About the AuthorPaul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice. He serves as chair of the firm's Marketing Advisory Council. Cesare Mainardi is Managing Director of Booz & Company's North American business and is a member of the firm's Executive Committee. In 2005, Consulting magazine named him in its Top 25 Consultants list.
Author 1Paul Leinwand
Author 2 Cesare R. Mainardi
Author 3 Cesare R. Mainardi
FormatHardcover
Editorial ReviewNamed by strategy+business magazine as one of the Best Business Books of 2011. “Few companies achieve a capabilities-driven “right to win” in their markets. This book will help your firm be among them.” - Consulting Magazine
LanguageEnglish
Number of Pages240