The Essential Advantage - Hardcover
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|About the Author||Paul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice. He serves as chair of the firm's Marketing Advisory Council. Cesare Mainardi is Managing Director of Booz & Company's North American business and is a member of the firm's Executive Committee. In 2005, Consulting magazine named him in its Top 25 Consultants list.|
|Author 1||Paul Leinwand|
|Author 2||Cesare R. Mainardi|
|Author 3||Cesare R. Mainardi|
|Editorial Review||Named by strategy+business magazine as one of the Best Business Books of 2011. “Few companies achieve a capabilities-driven “right to win” in their markets. This book will help your firm be among them.” - Consulting Magazine|
|Number of Pages||240|