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The Power of Co-Creation - Hardcover

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Author 1Venkat Ramaswamy
Author 2Francis Gouillart
Author 3Francis Gouillart
Editorial Review"The Power of Co-Creation builds a compelling case for how and why many successful companies have changed their focus -- not just reaching audiences, but building constituency. As Venkat Ramaswamy and Francis Gouillart note, this concept is not limited to engaging with customers. It gets to how any organization establishes shared attraction through shared values. In doing so, it builds not just common ground, but a deeper, enduring, widely shared idea on which to build a great enterprise." (Jon Iwata, Senior Vice President, IBM Marketing and Communications) “Interconnectedness has changed everything, and for companies that are looking to find new paths to profit, The Power of Co-Creation is a must read. It sets out how the idea of co-creation can be implemented in every sphere, and the magic that comes out in moving from a firm-centric to a people-centric mindset. Successfully implementing “innovation by everybody” works wonders for all stakeholders.” (Anand Mahindra, Chairman, Mahindra & Mahindra)
Number of Pages288
Publication Date5/10/2010

The Power of Co-Creation - Hardcover

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