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OverviewBetty Crocker is a fictional character used in advertising campaigns for food and recipes. Bake Life Sweeter with Betty Crocker cakes. No matter the occasion, Betty Crocker has the perfect mix. Celebrate birthdays with SuperMoist cakes. Indulge your senses with Decadent Supreme cakes. Or, make either for those ‚just because moments. There's never not a good time to eat cake.