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6+ YearsISBN 13 | 9780199286003 |
ISBN 10 | 199286000 |
Book Subtitle | Putting Theory to Use |
Publisher | Oxford University Press |
Book Description | This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. |
About the Author | Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research. |
Language | English |
Format | Paperback |
Author | Scott Dacko |
Edition Number | 1 |
Publication Date | 3/2/2008 |
Number of Pages | 625 |
The Advanced Dictionary of Marketing printed_book_paperback english - 3/2/2008