Blue Ocean Strategy Paperback English by W. Chan Kim & Rene Mauborgne - 3rd February 2015
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| ISBN 13 | 9781625274496 |
| Publisher | Harvard Business Publishing |
| Book Description | Blue Ocean Strategy, Expanded |
| Editorial Review | "one of the bestselling business books of the century" -- Financial Times "Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy: A bestseller across 5 continents More than 3.6 million copies sold worldwide Translated into 44 languages A Wall Street Journal, BusinessWeek, and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting |
| About the Author | W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked No. 2 in The Thinkers50 listing of the World's Top Management Gurus and are the recipients of numerous academic and management awards including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by "Fast Company," and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne is a member of President Barack Obama's Board of Advisors on education |
| Language | English |
| Author | W. Chan Kim & Rene Mauborgne, Renee A. Mauborgne |
| Edition Number | 0 |
| Publication Date | 3rd February 2015 |
| Number of Pages | 0 |
Blue Ocean Strategy Paperback English by W. Chan Kim & Rene Mauborgne - 3rd February 2015
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