Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet.Key benefits:u003c/bru003e• 3x brighter hair*u003c/bru003e• Neutralizes yellow tonesu003c/bru003e• Maintains hydrated hairu003c/bru003e*Compared to top purple shampoos in premium retail salon, 2022
u003cstrongu003eHow to use:
u003c/strongu003eu003c/bru003e1. Distribute evenly between palms first.u003c/bru003e2. Apply to wet hair and lather fully. u003c/bru003e3. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) u003c/bru003e4. Rinse well and condition. For optimal brightening and hydration, use No.5P Blonde Enhancer Toning Conditioner from roots to ends.
u003cstrongu003eWhen to use:
u003c/strongu003eUse as needed to neutralize unwanted brassiness.Natural blondes and greys: Every 1-2 washes Sun-kissed blondes: Every other wash Textured blondes: Every other wash Damaged blondes Once a weekPlatinum blondes: Every 2-3 washes*No two blondes are created equal. Timing frequency may vary.Ingredients:Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)