Adilette Aqua Slip On Slides Black

OverviewADIDAS AT A GLANCE adidas has its roots in Germany but we are a truly global company. Around the world we employ over 62,000 people. At our global HQ in Herzogenaurach, Germany, our teams are made up of people from over 100 different nations. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But we keep things simple, lean, and fast. And we will use this approach now to give an overview of what our company is all about. OUR PURPOSE: THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES Everything we do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness. OUR ATTITUDE: IMPOSSIBLE IS NOTHING At adidas, we are rebellious optimists driven by action, with a desire to shape a better future together. We see the world of sport and culture with possibility where others only see the impossible. ‘Impossible is Nothing’ is not a tagline for us. By being optimistic and knowing the power of sport, we see endless possibilities to apply this power and push all people forward with action. The adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional heartbeat sports and local sneaker culture. This has enabled the brand to transcend cultures and become one of the most recognized and iconic, on and off the field of play. adidas is positioned as a premium sportswear brand that caters to all, from elite professional athletes and teams to any individual who wants to make sport part of their lives, spanning footwear, apparel, and accessories and gear. Driven by a relentless pursuit of innovation as well as decades spent accumulating sports science expertise, the brand helps athletes of all levels to make a difference – in their game, in their life, in their world. This is anchored in our company’s purpose that, ‘through sport, we have the power to change lives’. We started in a wash room and conquered the world. And in between, we’ve scored big and sometimes struggled to reach our goals. We’ve done our best for the best. We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story. History Every great story has a beginning. This one started in a small town in Bavaria, Germany. After starting out in his mother’s wash kitchen, Adi Dassler registered the ‘Gebrüder Dassler Schuhfabrik’ in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin were first rewards and milestones – and only the start of our story. On August 18, 1949, Adi Dassler started over again at the age of 49, registered the ‘Adi Dassler adidas Sportschuhfabrik’ and set to work with 47 employees in the small town of Herzogenaurach. In the same year, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. When US-based hip hop group Run-D.M.C. released ‘My Adidas’ it was about setting the record straight about hard working people in troubled neighborhoods and pure enthusiasm about their sneakers. adidas itself only found out about this love story when the band held up the 3-Stripes shoes during a concert in front of 40,000 fans – one of these concertgoers was an adidas employee. The song became a hit and Run-D.M.C. and adidas unexpected and unique partners. This merge of art and sports not only set the everlasting street fashion trend off but also marked the birth of non-athletic promotions in the sporting goods industry.