| About the Author | Sudhir Rana is a member of the faculty of marketing and strategy at the College of Healthcare Management & Economics at Gulf Medical University, UAE. He has set in high standards in academics and research. Dr. Rana is academically associated with the Indian Institute of Management (IIM) Nagpur, Fortune Institute of International Business, India and Putra Business School, Malaysia. He has delivered 300+ workshop sessions, keynote speeches and webinars. He is a well-known scholar and editor in the field. He is co-editor in chief of the South Asian Journal of Marketing by Emerald, as well as Editor for FIIB Business Review by Sage, and a series editor for the book series, Advances in Emerging Markets and Business Operations by Routledge. |
Free & Easy Returns
Best Deals
![/fashion-men/jack_jones/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20240305/4ef48af441e2b44cea1673cd2e4aff67/en_dk-men-brands-04.png)
![/fashion-men/seventy_five/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20240305/4ef48af441e2b44cea1673cd2e4aff67/en_dk-womens-new-brands-01.png)
![/fashion-men/skechers/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20240305/4ef48af441e2b44cea1673cd2e4aff67/en_dk-womens-new-brands-02.png)
![/fashion-women/mango/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20240305/4ef48af441e2b44cea1673cd2e4aff67/en_dk-women-brands-05.png)
![/fashion-women/guess/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20240305/4ef48af441e2b44cea1673cd2e4aff67/en_dk-women-brands-09.png)
![/fashion-women/ella/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20241812/en_dk-nav-brands-01.png)
![/fashion-women/skechers/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20241812/en_dk-nav-brands-02.png)
![/fashion/view-all-kids-clothing/nike/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20240911/nav-web/en_mb_uae_brand-01.png)
![/fashion/view-all-kids-clothing/disney/disney_minnie_mouse/disney_frozen/disney_princess/disney_mickey_mouse/disney_baby/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20240911/nav-web/en_mb_uae_brand-03.png)
![/fashion/view-all-kids-clothing/new_balance/?sort[by]=popularity&sort[dir]=desc&limit=50](https://a.nooncdn.com/cms/pages/20240911/nav-web/en_mb_uae_brand-11.png)
![/baby-products/momcozy/?f[partner][]=p_9404&sort[by]=popularity&sort[dir]=desc&limit=50&page=1&isCarouselView=false&av=0](https://a.nooncdn.com/cms/pages/20241031/navrev-baby/en_uae_dk-nav-04.png)
![/music-movies-and-tv-shows/musical-instruments-24670/pianos-keyboards-synthesizers/roland/?sort[by]=popularity&sort[dir]=desc&limit=50&page=1&isCarouselView=false](https://f.nooncdn.com/cms/pages/20250407/books-nav/en_uae_dk-nav-brands-05.png)
![/music-movies-and-tv-shows/musical-instruments-24670/pianos-keyboards-synthesizers/mike_music/?sort[by]=popularity&sort[dir]=desc&limit=50&page=1&isCarouselView=false](https://f.nooncdn.com/cms/pages/20250407/books-nav/en_ksa_dk-nav-brands-04.png)
