I started Tarte with a dream of developing good-for-you beauty that’s never boring. Sounds simple right. Let me give ya the real rundown of how it began. Like most of us, I was obsessed with all things makeup (thanks to my momma) and this led to my love for skincare. I became so focused on the ingredients I was putting on my skin and to my surprise, a lot of my favorite products had some not-so-cool ingredients in them. So out of my 1-bedroom, rent-controlled NYC apartment with my friends and family as employees getting paid in pizza, I launched my very first product. Our Tartelettes know, it was the cheek stain: a skin-loving blush stick infused with acai, acerola, maracuja, goji, and pomegranate – finally, ingredients you could pronounce! Just like that, we were on the map. I bought a bottle of champagne, celebrated the win and continued on my adventure. I started building an incredible team, we moved into a (real) office which we quickly outgrew and now we have an amazing group of peeps behind the scenes that have truly become family.
Ingredients are Summer breeze cream shadow, sweet tea tan shadow, ice cream cone chocolate shadow, barefoot in the grass nude shadow, peach poppy peach shadow, picnic basket brown.