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| Publisher | Wiley |
| ISBN 13 | 9780470238271 |
| ISBN 10 | 0470238275 |
| Author | Adam Morgan |
| Book Format | Hardcover |
| Language | English |
| Book Description | Eating The Big Fi How Challenger Brands Can Compete Against Brand Leaders By Adam Morgan Hardcover |
| Publication Date | 2008-11-10 |
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