| Book Description | Flack Fairy noun: a savvy public relations expert who makes media appear and stories take shape from seemingly nothing (magical)As a venture-backed startup founder, you know how to pitch a VC and get a signed term sheet, but can you land a headline in a top-tier media outlet? Pitching journalists is a whole other skillset, and few venture-backed startup founders ever master it, let alone know where to start.In Flack Fairy, Beck Bamberger shares the media relations strategies that have helped venture-backed startups raise more than $8 billion in venture capital funding via the consistent headlines, positive earned media, and solid storytelling she executed with her agency, BAM, over the last 10 years. Both a tech agency founder and startup investor, Beck has a no-nonsense approach to media relations that speaks directly to venture-backed founders who need tangible examples and refreshing candor about what it takes to deploy a strong media relations plan that attracts funding. A must-read for venture-backed founders, Flack Fairy is the cardinal guide for acing media relations that can propel growth and eventual exits. |
| About the Author | Beck Bamberger is the founder of BAM, a media and VC relations agency that represents venture-backed startups and venture capitalists. She is also the founder of OnePitch, a SaaS platform and community used by thousands of publicists. She earned her PhD in organizational change and global leadership at Pepperdine University in 2023 and is also the founding general partner at BIG Ventures, a venture fund that invests in the health of people and our planet. She is a licensed helicopter pilot, a Krav Maga practitioner, a Crisis Text Line counselor, and a volunteer for the crisis interventionist team at the San Diego Police Department. |
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