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| Publisher | World Scientific Publishing Company |
| ISBN 10 | 9811274509 |
| Book Format | Paperback |
| Book Description | As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a |
| Number of Pages | 356 pages |
| ISBN 13 | 9789811274503 |
| Author | Ashok Charan |
| Language | English |
| Publication Date | 2023-10-05 |
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