• usp_easy_retunsFree & Easy Returns
  • usp_best_dealsBest Deals
placeholder
Overcoming the Liabilities of Newness and Building Legitimacy in a B2B SaaS Startup Context: Introducing a Framework of Legitimation Strategies
magnifyZoom

Overcoming the Liabilities of Newness and Building Legitimacy in a B2B SaaS Startup Context: Introducing a Framework of Legitimation Strategies

363.00
noon-marketplace
Get it by 20 July
Order in 19h45m

Coupons

decorative
Extra 15% off

Payment discount

placeholder
/visa/
placeholder
/emkan/
Product Overview

Specifications

PublisherGRIN Verlag
ISBN 103346014444
LanguageEnglish
About the AuthorPhilipp Constantin Müller-Buttmann is an experienced technology ecosystem designer, startup mentor, and entrepreneur. Having resided in Germany, Australia, the United States, the Netherlands, and Sweden, he is alumni of Leuphana University, the University of Queensland, and Lund University's School of Economics and Management.
Number of Pages88 pages
ISBN 139783346014443
AuthorPhilipp Constantin Müller-Buttmann
Book DescriptionMaster's Thesis from the year 2019 in the subject Business economics - Company formation, Business Plans, grade: B, Lund University, language: English, abstract: Despite the high failure rate of startups linked to the extensively researched lack of legitimacy, research has not captured an aggregated legitimation strategy framework for new B2B SaaS ventures. Particularly for the growing SaaS industry, perceived legitimacy plays an important role due to high buying risk. This study examined which legitimacy-building strategies exist and can be applied by new B2B SaaS ventures, introducing a framework of practical strategies. Hereby, the study revealed specific insights on how to overcome liabilities of newness and the lack of legitimacy through legitimacy-building activities. This study applied a retrospective case-based examination of the legitimation management implemented by four B2B SaaS startups from Skåne, Sweden. The collected data implied the high relevance of a lack of legitimacy for new B2B SaaS ventures. Furthermore, it revealed the application of strategies described in previous research as well as newly surfaced, seemingly SaaS-specific strategies. This study aggregated research on legitimation strategies and extended it by newly identified strategies, providing a groundwork for further cross-sectional research and contributing to the legitimation research in B2B SaaS.
Publication Date22 November 2019
Cart Total  363.00
placeholder
Overcoming the Liabilities of Newness and Building Legitimacy in a B2B SaaS Startup Context: Introducing a Framework of Legitimation Strategies
Overcoming the Liabilities of Newness and Building Legitimacy in a B2B SaaS Startup Context: Introducing a Framework of Legitimation Strategies
363.00
363
0

We're Always Here To Help

Reach out to us through any of these support channels

Shop On The Go

App StoreGoogle PlayHuawei App Gallery

Connect With Us

madamastercardvisatabbytamaraamexcod
Noon E Commerce Solutions One Person Company LLCCR No. 1010703009VAT No. 302004655210003