OverviewPeter Coppola a-Keratin Clarifying Shampoo gently removes excessive oil, daily product and mineral build-up from the hair and scalp. Designed to prepare the hair for the a-Keratin Smoothing & Refinishing Treatment. The natural blend of keratin, wheat and jojoba oils strengthen the hair and restore the hair’s natural vibrancy. Directions After dampening hair, gently massage quarter-sized amount of a-Keratin Clarifying Shampoo into scalp and hair, allowing the formula to emulsify. Rinse completely. Sulfate-Fee The Sulfate-Free Shampoo is hydrating and color safe, designed to gently cleanses to remove excess build up and oils without stripping the hair of valuable nutrients, giving your hair that healthy, shiny, and silky glow. Preps for Keratin The Keratin infused shampoo deeply cleanses the hair in preparation for the a-Keratin Smoothing & Refinishing Treatment, resulting in frizz free, soft, smooth and hydrated hair. Peter Coppola has been in the hair industry for over 50 years and brings his wealth of knowledge to his legacy and a-Keratin line of hair products. This formula and the rest of the collection are created with the utmost attention to detail from a stylist with a lifetime of experience in the business of hair. Proven results. Made by Stylist Peter Coppola. Used by Salon Professionals. Made in USA