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Founded by CU in 2011, Baseus is a consumer electronic brand under Shenzhen Times Innovation Technology Co. Ltd., which integrates research and development, design, production and sales. Baseus is simplified from the brand slogan “Base on user”, which represents that the brand insists on thinking from the perspective of users, and the products are designed with high aesthetic and practical value.

8 years of growth has enabled Baseus to become a leading enterprise in China's consumer electronics industry, and has always adhered to the design philosophy of design innovation and practical aesthetic, focusing on the new technology and environmentally friendly materials, while integrating fashion elements into product.

At the beginning when Baseus was founded, most products were mobile phone accessories. However, with the gradual expansion of the market and the iterative updating of products, the original simple products are difficult to meet the needs of the vast number of users, and timely transformation is imminent. In 2019, Baseus entered into the Era 3.0 and began to lay out new product lines, so as to open a diversified development model.

At present, Baseus has established 11 complete product lines. With one Baseus as the center, it is also developing and producing multiple categories of products such as Baseus Gamo, Baseus Audio, Baseus Lighting, Baseus Automotive and Baseus Home Appliance so as to continuously meet customers’ demand for intelligent products.