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Press Start: Using Gamification To Power-Up Your Marketing Paperback English by Daniel Griffin - 43872

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Product Overview

Specifications

Publisher	Bloomsbury Publishing PLC
ISBN 13	9781472970510
ISBN 10	1472970519
Author	Daniel Griffin
Book Format	Paperback
Language	English
Book Subtitle	Using Gamification To Power-Up Your Marketing

Book Description	Shortlisted for the 2020 business book awards do you know someone obsessed with a mobile game like candy crush? Have you ever felt a rush when you completed a task. And perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of linkedin, delta airlines, starbucks, and duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures. Written specifically for marketing professionals, press start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.
Editorial Review	It's easy to underestimate the power of games. However, challenges and rewards are effective tools for driving consumer loyalty and engagement. Press Start not only provides fascinating insights into this process, it also functions as an accessible and engaging guide to success. -- Nir Eyal, bestselling author of 'Hooked' and 'Indistractable' Fascinating. A must-read for anyone interested in applying gamification to marketing. I have been waiting for a book like this for a long time, and it's finally here. -- Jonah Berger, Associate Professor of Marketing at Wharton, University of Pennsylvania and author of 'Contagious: Why Things Catch On' For serious marketers only! If you are looking to integrate gamification into your marketing strategy, well, you've come to the right place. This is the bible. Finally a truly strategic approach to an often-times misunderstood practice. -- Joe Pulizzi
About the Author	Daniel griffin is the head of marketing for support revolution (an oracle/sap support company). Dan is a professional marketer with over ten years of experience working for international businesses (he was senior marketing manager for the eu), hult international business school, and global bpo research firm nelsonhall. Albert van der meer is a creative consultant based in the netherlands, with expertise in narrative and visual entertainment, storytelling and teaching, with experience gained as a freelance filmmaker, media producer, and team-building facilitator. He has worked with many international businesses, including hult international business school, england & wales cricket board, and uk sport.
Language	English
Publication Date	43872
Number of Pages	288

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