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Free & Easy ReturnsBest Deals| Publisher | Oxford University Press |
| ISBN 13 | 9780199286003 |
| ISBN 10 | 199286000 |
| Author | Scott Dacko |
| Book Format | - Paperback |
| Language | English |
| Book Subtitle | Putting Theory to Use |
| Book Description | This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. |
| About the Author | Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research. |
| Edition Number | 1 |
| Publication Date | 3/2/2008 |
| Number of Pages | 625 |
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