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The Brand Strategy Canvas: A One-Page Guide for Startups

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Product Overview

Specifications

Publisher	Apress; 1st ed. edition
ISBN 13	9781484251584
ISBN 10	148425158X
Author	Patrick Woods
Book Format	Paperback

Language	English
Book Description	Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy.The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience.No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow's possibilities, and The Brand Strategy Canvas is the book you will want by your side.What You Will LearnExamine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is ForThis book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.
About the Author	Patrick Woods is a writer and fencer living in San Francisco, CA. He is the founder of developer relations consultancy DeveloperMode and founder and CEO of Orbit, a platform for building and managing developer relationships.Prior to Orbit, he led Customer Success at FigureEight and Keen IO, and before that, launched the startup-focused team at ad agency Archer Malmo, building brands and go-to-market plans for early-stage companies.He has delivered presentations at SxSW, Techstars, and various startup accelerators and incubators around the US.
Publication Date	9 December 2019
Number of Pages	140 pages

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