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| Publisher | Harvard Business Review Press |
| ISBN 13 | 9781422173350 |
| ISBN 10 | 1422173356 |
| Author | Fred Reichheld |
| Book Format | Hardcover |
| Language | English |
| Book Subtitle | How Net Promoter Companies Thrive In A Customer-Driven World |
| Editorial Review | "This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, an updated and expanded version of The Ultimate Question. The original lit the spark for the Net Promoter fire in 2006." CRM magazine "wonderful new book" FORBES.com "A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." 800 CEO READ |
| About the Author | Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice. |
| Publication Date | 26/Sep/11 |
| Number of Pages | 304 |
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