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Founded by CU in 2011, Baseus is a consumer electronic brand under Shenzhen Times Innovation Technology Co. Ltd., which integrates research and development, design, production, and sales. Baseus is simplified from the brand slogan “Base on a user”, which represents that the brand insists on thinking from the perspective of users, and the products are designed with high aesthetic and practical value. 8 years of growth has enabled Baseus to become a leading enterprise in China's consumer electronics industry and has always adhered to the design philosophy of design innovation and practical aesthetic, focusing on the new technology and environmentally friendly materials, while integrating fashion elements into product. In addition to innovation ability, Baseus also focuses on technical and quality strength, seeking excellent technical partners in various fields and jointly developing more competitive products.