White Musk EDC 96ml

OverviewJovan perfumes form part of the Coty Inc. portfolio of brands. Its history starts as Jovan Inc. in 1968, founded by Bernard Mitchell in the city of Chicago, picking the name because it both sounded French and it resembled the phonetics of their two main competitors, Avon and Revlon. Jōvan Musk is a line of cologne for men and women. Jōvan, Inc. introduced the fragrance in 1972. There are also Jōvan Musk varieties of aftershave and deodorant. The fragrance is commonly sold at drug stores and superstore chains. The company website describes the cologne as "a blend of exotic spices and woods meets with the seductive power of musk. Jovan perfumes form part of the Coty Inc. portfolio of brands. The introduction of the very successful Jovan Musk Oil in 1972 consolidated the potential for best-selling status. Today Jovan still produces many of its classics, including Musk, White Musk, Musk for Men, S*x Appeal, Island Gardenia, Black Musk, and Ginseng NRG.