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Zhang, the father of the Rendanheyi business model, one of the global top 50 thinkers, has built the world's number one white goods brand – Haier. With his constant innovation in management models, he sparks attention and recognition in the field of management both at home and abroad. Gary Hamel, one of the world's most influential business thinkers, has lauded Zhang Ruimin as a “representative of the internet era”. Zhang Ruimin was also elected as an alternate member of the 16th, 17th, and 18th Central Committee of the Communist Party of China. Zhang Ruimin is the current Secretary of the Haier Group Party Committee, Chairman of the Board of Directors and CEO of Haier Group. Learn More Rendanheyi is a business model first described by Zhang Ruimin, Chairman of the Board of Directors and CEO of Haier Group. "Ren" means employees. The definition is broad. First of all, it is an open definition, and “Ren” refers to any person, in or outside the company, who is competent to bid for a position in the company. Second, employees are no longer passive executers of orders, but entrepreneurs and dynamic partners who have the 3 Rights: on-site decision-making rights, human resources rights, and resource distribution rights. "Dan" refers to user value. The definition of “Dan” (user value) is also broad. First, one has to compete for a “Dan”, or an “order”, instead of being assigned an order by one's supervisor; second, the “Dan” is a dynamic, optimized leading-target, rather than a narrow, fixed order. "Heyi" means the integration or alignment of employee value and user value realization. Every employee should directly face the users and create user value. Employees should realize their own value through creating value for users.