| وصف الكتاب | An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising
Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts.
This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call.
Examines in detail a systematic way of dealing with objections
Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone
Reveals how to assess the giving potential of prospects
Includes sample scripts or call outlines
Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results
A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage. |
| عن المؤلف | Stephen F. Schatz, CFRE, cofounded The Development Center one of the country's preeminent direct mail/telephone fundraising service bureaus in 1982. He guided its growth with hundreds of clients and multi-million dollar revenues. For over twenty years,The Development Center represented some of the nation's most prestigious nonprofit organizations, particularly colleges, universities, museums, performing arts organizations, and healthcare institutions. He was also a founding trustee and chief operating officer of the ePhilanthropy Foundation, the world's most prominent organization promoting ethical online fundraising, education, and best practices. |
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