| Book Description | “The author of the classic book The Pumpkin Strategy presents an exceptionally simple cash management solution that helps small businesses escape the doomsday spiral and achieve instant profitability.
Traditional accounting uses the logical (albeit erroneous) formula: Sales - Expenses = Profits. The problem is that companies are run by people, and people aren't always rational
Successful entrepreneur Mike Michalowicz developed a behavioral approach to accounting to flip the formula into: Sales - Earnings = Expenses. Just as the most effective strategy for losing weight is to reduce portions with smaller plates, Michalowic explains that by securing profits first and devoting the rest only to expenses, entrepreneurs will transform their companies from gobbling monsters into cash cows. |
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