The Serif 2020 43-Inch QLED 4K HDR Smart TV QA43LS01T White

An eye-catcher

'I' Shaped Design

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

Unleash vivid colour and contrast

Quantum Dot Technology

Samsung QLED TV's Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions, allowing you to discover details you haven’t before.

Complement your living space

Ambient Mode

Enhance your surroundings with an exclusive palette designed by Ronan and Erwan Bouroullec. Ambient Mode beautifully integrates your TV's screen to suit your personal style and interior décor.

Set the mood with your voice

Select a background theme that fits your mood, or ask the voice assistant to choose one for you.

Fit the mood to your schedule

Change the Ambient Mode background in sync with your routine, match it to your mood or surroundings, or display everyday information like the date or weather.

Stream your tunes with one touch

Wireless music via NFC

With just one touch via NFC, you can play music from your compatible smartphone through The Serif’s powerful TV speakers.

Regain control

Control multiple devices with One Remote Control

Easily control all of your compatible devices with Samsung’s One Remote Control and get quick access to favourites like Netflix, YouTube, Xbox or a Soundbar via the Smart Hub

The power of voice

Control your TV with ease

Choose your voice assistant. You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other connected devices around your home.