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About the Brand

Magic Solutions Electronics, incorporated in United Arab Emirates deals in the niche category of innovative electronic items in the audio-visual segment of the electronics industry. This consist of speakers, Boombox, CD players, DVD players, Mini speakers, Hi-Fi Systems as well as the karaoke systems. TVs fall under this category as well. MSE falls under the audio category implementing innovation and technology to its audio products. MSE started its first steps in the introduction of karaoke into the Middle Eastern market. The audio department then created a market segment for this line of products. MSE karaoke systems has more than 10 SKUs we offer more than 37 Languages for these systems. After establishing a firm base in this segment, we started to add more products incorporating technology into new SKUs. We also tap into areas where it is not filled by the market and create an opportunity for us to enter. To exert pressure on the price, MSE has innovated all its products with innovation to maintain sustainability.

It aims to be the biggest home entertainment provider in Karaoke for Mina Region and to achieve this within the next 5 years as the next step of the company. To increase distribution into more out reaching areas, to open own retail stores. Another is to increase bundling products with the stores (B2B).