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| Publisher | Pearson |
| Author | David King, Efraim Turban |
| Language | English |
| Edition Number | 7 |
| Number of Pages | 792 |
| ISBN 13 | 9780273761341 |
| Book Format | Paperback |
| Book Description | Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. |
| Publication Date | 12/6/2011 |
