Publisher | Pearson Education Limited |
ISBN 10 | 1292088591 |
Book Format | Paperback |
Book Subtitle | An Introduction |
About the Author | David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. Management: An Introduction has supported students and educators since 1998. |
Publication Date | 04 Dec 2016 |
ISBN 13 | 9781292088594 |
Author | David Boddy |
Language | English |
Book Description | This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics. |
Edition Number | 6 |
Number of Pages | 728 |