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null - Managing Customers as Investments: The Strategic Value of Customers in the Long Run - Image 1

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

EGP373.00
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PublisherPearson
ISBN 139780131428959
AuthorSunil Gupta. Donald Lehmann
Book FormatPaperback
LanguageEnglish
Book DescriptionManaging Customers as Investments: The Strategic Value of Customers in the Long Run BY Sunil Gupta. Donald Lehmann - PublisherPearson - Copyright: 2005 - ISBN: 9780131428959
Edition Number1
Publication Date2005
Cart Total EGP 373.00

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