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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run

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Highlights

  • Original Copies - From Publishers

Specifications

PublisherPearson
ISBN 10131428950
Book FormatPaperback
Edition Number1
ISBN 139780131428959
AuthorSunil Gupta. Donald Lehmann
LanguageEnglish
Publication Date2005
Cart Total EGP 440.00
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
EGP440.00
EGP 56021%
Low stock: only 5 left
0

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