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Panasonic has recently been designated as regional hub to drive growth and build deeper inroads into the fast emerging Asiatic, Middle Eastern and Western economies. Starting from the company wants to create a knowhow to address consumers who are based out of and then take the knowledge to emerging markets is the sixth strategic region which will take care of SAARC nations, Middle East Asia and Africa. Panasonic will aggressively and strategically invest in market research and product innovation and will recruit/bring the best of global talent using its in-house open application system and work in areas like energy, water, remote access and food.Our commitment at Panasonic is to provide a ‘Better life’ for our consumers and contribute to creating a ‘Better World’ around them. The requirement of our audience differs across geographies and therefore technological solutions have to be customized to the local environment. With this philosophy we intend to provide solutions that are made in for the nature safety across the business and consumer sectors.