Professional Techni Art Web Wax Silver 150ml

The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. L'Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L'Oréal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— The concept behind the legendary advertising campaign for the Superior Preference hair color launch in 1973. Today, it represents the essence of the L'Oréal Paris brand as a whole, a spirit that is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth. As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research, and innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L'Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include Andie MacDowell, Eva Longoria, Doutzen Kroes, and Liya Kebede. How to use: Rub to warm a small amount between hands to create web-like fibres, then work product through the hair and sculpt into shape.